Product Strategy
Learn how to define a product vision, set strategic goals, and align your team around outcomes that matter. Product strategy is the 'why' behind everything you build.
Is That a Strategy, or a Wish List in a Blazer?
A six-floor map of purpose — mission, vision, strategy, goals, roadmap, task — and why the middle floor is empty in most companies. How a new PM spots a fake strategy in the first week without having to say it out loud.
Read ArticleFive Questions Before You Call It a Strategy
A pre-flight checklist for the strategy doc you're about to circulate. Five pressure-test questions that separate an actual strategy from a wishlist with formatting — including the one section nobody writes that everyone should.
Read ArticleMoats for People Who Don't Own a Castle Yet
A bestiary of the six durable advantages that actually protect a product — counter-positions, network effects, switching costs, scale economies, brand, and proprietary data — with smell tests for each. Which one does your product actually have?
Read ArticlePositioning Is a Knife Fight You're Pretending Isn't Happening
Why soft positioning is how products die politely, and how a new PM can sharpen theirs on a single surface before trying to move the homepage. Side-by-side examples of mushy vs. pointed, and the one-sentence redaction test.
Read ArticleThe Fake-Strategy Smell Test
Nine warning signs your team's strategy is actually a slide deck with ambitions. Score your current doc honestly, then learn the one 1:1 question that opens a real strategy conversation without getting you exiled.
Read ArticleThe New PM's Ninety-Day Strategy Audit
A three-phase playbook for quietly figuring out what your team's strategy actually is — what people believe, where the money goes, and what's missing — and converting that into credibility by day ninety without torching a single relationship.
Read ArticleWhat the Industrial Titans Got Right That Most PMs Get Wrong
Carnegie controlled the supply chain. Rockefeller owned the bottleneck. Ford redesigned the system instead of pushing people harder. Four lessons from the industrial era that translate directly into how you build — and defend — a product strategy.
Read ArticlePricing models simplified
What is a pricing model? What's the best pricing model? It's not so simple, and beginner PMs need to know the differences on how businesses pull in profits. It's not a one size fits all, so how does a pricing model work?
Read ArticleThe Post-Hype PM: A Veteran’s Guide to Shipping without Losing Your Mind
A massive, deep-dive dialogue on product management fundamentals, surviving stakeholder chaos, and leveraging AI for strategic advantage. Perfect for junior PMs looking for the "unfiltered" truth.
Read ArticleGuide to good product strategy from acclaimed product leader Melissa Perri
The most-viewed lecture on product strategy frameworks — covers vision/mission alignment, strategic bets, and how to communicate strategy to executives without losing the room.
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