PM Frameworks
The most powerful frameworks in a product manager's toolkit. Each one is explained with context, diagrams, and practical advice for when and how to apply it in your daily work.
Jobs to Be Done (JTBD)
People don't buy products — they hire them to do a job. JTBD helps you understand the underlying motivation behind user behavior, leading to better product decisions and positioning.
RICE Scoring
Prioritize features by scoring Reach, Impact, Confidence, and Effort. A quantitative framework that forces rigor into prioritization conversations and reduces bias.
Kano Model
Categorize features as basic (must-have), performance (more is better), or delighters (unexpected joy). Helps you understand which features drive satisfaction vs. which prevent dissatisfaction.
North Star Metric
Identify the single metric that best captures the core value your product delivers to customers. Aligns the entire team around one measurable outcome that drives sustainable growth.
Lean Canvas
A one-page business model adapted for startups and new products. Covers problem, solution, key metrics, unfair advantage, and channels — faster and more actionable than a business plan.
OKRs (Objectives & Key Results)
Set ambitious objectives and measure progress with quantifiable key results. The goal-setting framework used by Google, Intel, and thousands of product teams worldwide.
HEART Framework
Google's framework for measuring user experience: Happiness, Engagement, Adoption, Retention, and Task Success. Each dimension gets its own goals, signals, and metrics.
AARRR / Pirate Metrics
Acquisition, Activation, Retention, Revenue, Referral — the five stages of the customer lifecycle. Helps PMs identify which stage is leaking and where to focus improvement efforts.
Product Kata
From Escaping the Build Trap by Melissa Perri. A continuous improvement cycle: understand the direction, analyze the current state, set the next target, and experiment to get there.
Double Diamond
A design thinking process with four phases: Discover (research), Define (focus), Develop (ideate), and Deliver (test). Ensures you're solving the right problem before building the solution.